Cult products are products that have marked the history of a product category or a brand, or that have installed new concepts or new gestures of use in the long term. It is normal to do them justice …
The formulation masters.
Every day God gives comes with a series of new launches invariably introduced as radical innovations. Still, the products will long remain at the core of the problem. And the question is: how to keep …
Aromacosmetics
What hides behind this term? It actually refers to an original approach to cosmetic product perfuming. After a period when perfumes were widely disparaged, which led to the development of …
Foundation in 2018
A recent publication provides information on the top 5 best-selling foundations in 2018. Often regarded as determining, the commercial success is synonymous with quality. One question arises …
Cetyl alcohol
Fatty alcohols are valuable ingredients in the formulators toolbox. Let's take a closer look at the case of cetyl alcohol. Cetyl alcohol belongs to the large family of fatty alcohols, these …
Master Chefs are back
If the "masters" formulators were the way of the future? When I talk to different people, it seems obvious to me that our trades are in a slump. The two fields in which something might actually be …