Many hypotheses illustrate the business life in our trades. One of them leads to the classification of brands according to different criteria. Some consider that there are brands naturally associated with beauty.
Others brands have long been accused of difficulty of designing effective skincare products because their origin was perfumery. This theory is not fully verified, and if a brand illustrates the contrary, it is Guerlain.
It would be pretentious on my part to want to tell the story of Guerlain, as this brand is so essential to cosmetics. We can only relate a few snippets because it is so rich and long.
In this remarkable document, Frédéric BONTE here paints a 180-year history of Guerlain skincare into the world of Guerlain brand skincare cosmetics. Everyone can find major contributions to the history of our profession.
Thanks to him and good reading.
Jean Claude LE JOLIFF