More and more brands are settling on the niche of customized cream with performance qualities very different from each other.
It is feared that the final consumer will have a lot of difficulties to evaluate all these proposals that are very different from each other.
Here is a small anthology of the latest launch:
- The Skinceuticals proposal from L’Oréal group: Skincentical D.O.S.E
- An interesting proposal from a privante label who has developed an original mixing machine for micro-dosing: Eponyma
- A proposa from a box expert : Soiedivine
- And the last but not the least, the Korean answer, which some consider to be the “ultimate answer” including AI, genetics, environmental impact, lifestyle, etc. : Proven
This completes the many existing offers, either into machine form such as Romy, Age Loc Me, ou IOMA, or even adapted formulations, already too numerous to be all quoted, everybody or almost claiming of the “customization”. We also do not speak in this brief review of customization about proposals based on genetic profiles.
Following the next launch.
Jean Claude LE JOLIFF